Google Ranking Factors Posted on August 1st, 2005 by Joe Lencioni

Trying to get a high page ranking for your website in Google can be challenging, especially if you don’t know what they are looking for. Well, some very smart webmasters have made some educated guesses as to what Google is looking for and have published their Google Ranking Factors – SEO List.

There are “over 100 SEO factors” that Google uses to rank pages in the Google search results (SERPs).
What are they? Here is the speculation – educated guesses by SEO webmasters on top webmaster forums. Various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.