Entries tagged with ‘usability’

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Wanna say something? You have 4 seconds.

New research shows that four seconds is the acceptable threshold for loading times on retail websites. This comes in light of similar recent research which suggests that visitors judge the quality of a website in a mere 50 milliseconds. So, if you want to say something on the web, you have no more than four […]

“Click here” is bad

One of the most often overlooked details when authoring documents for the web is link text. Link text is the “clickable portion of text displayed for a link”. As with most things, there are good and bad practices when it comes to crafting link text. It seems that, it is common to author a web […]

Section Highlighting

To improve the usability of the Gustavus website, we added a small, but incredibly handy feature to pages within the Gustavus template that fall under one of the sections found within the global navigation (the colored bar of links at the top of each page). Sections such as the college calendar, athletics, or academics will […]